Which brands are having success with their Internet busine..
نویسنده
چکیده
Brand names have an undeniable effect on what one buys. According to Taylor Nelson Sofres, the penetration of Danone in Spanish homes is almost a hundred percent, with eighty-one percent for Coca-Cola. However, some characteristics of the Internet, like the decrease in the amount of time spent searching for a product and the ease with which one can change supplier depending on price, seem to anticipate possible changes in the future.
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تاریخ انتشار 2003